health care

WebMD is Here!

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PatientTrak now supports WebMD for reviews and profile management. We recently completed a study of normal patient search patterns to determine the most highly ranked healthcare review sites.

One of main conclusions from the study is that WebMD has emerged as one of the most important sites in the online reputation market. In 66% of searches, WebMD appears in the top five results, and has prominence in overall Google first page real estate.

In response to this new information, we have added WebMD to our software platform at no additional cost to our customers.

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Health Information Security and Privacy Policy

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Lumin Medical, LLC has adopted this Health Information Security Policy to comply with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), as amended by the Health Information Technology for Economic and Clinical Health Act (“HITECH Act”) (hereinafter “HIPAA”); the Department of Health and Human Services (“DHHS”) security and privacy regulations; other federal and state laws protecting confidentiality of health information, and business associate contracts that we have entered into; and the Joint Commission on Accreditation of Healthcare Organizations accreditation standards, as well as our duty to protect the confidentiality and integrity of confidential medical information as required by law, professional ethics, and accreditation requirements. In addition, this Report Procedure Policy will assist Lumin Medical, LLC in fulfilling its obligation under the DHHS privacy regulations to mitigate damages caused by breach of individual privacy. All personnel of Lumin Medical, LLC must comply with this policy. Familiarity with the policy and demonstrated competence in the requirements of the policy are an important part of every Lumin Medical, LLC employee’s responsibilities.


This Health Information Security Policy is based on the following assumptions:

• A high level of accuracy and reliability of Lumin Medical, LLC’s health and business data is critical for the services that Lumin Medical, LLC provides to its clients.
• Individually identifiable health information is sensitive and confidential. Such information is protected from improper use and disclosure by HIPAA, its DHHS implementing regulations, other state and federal laws, accreditation requirements, and professional ethics.
• Loss, corruption, inaccuracy, or breach of confidentiality of such data may cause severe harm to the subject of the information, to Lumin Medical, LLC, and to its officers, agents, and employees.
• HIPAA, its implementing regulations, the HITECH Act, and good practice require Lumin Medical, LLC to perform a risk analysis for risks to the integrity and confidentiality of data that we maintain and/or transmit.
• Lumin Medical, LLC’s business operations, clients, client requirements, technology, equipment, and risks thereto, are likely to change over time.
• The Security Rule requires risk analysis defined as an accurate and thorough assessment of the potential risks and vulnerabilities to the confidentiality, integrity, and availability of electronic protected health information (“EPHI”) held by the organization.
• The Security Rule requires risk management, the implementation of security measures sufficient to reduce risks and vulnerabilities to a reasonable and appropriate level to comply with § 164.306(a). That section requires Lumin Medical, LLC to (1) ensure the confidentiality, integrity, and availability of all EPHI that the covered entity creates, receives, maintains, or transmits; (2) protect against any reasonably anticipated threats or hazards to the security or integrity of such information; (3) protect against any reasonably anticipated uses or disclosures of such information that are not permitted or required under the Privacy Rule; and (4) ensure compliance by its workforce.
• The Security Rule requires periodic review of Lumin Medical, LLC’s security measures.
• Although the Privacy Rule, which applies to all protected health information (“PHI”) regardless of form or format, does not specify a requirement for risk analysis of paper PHI or other non-EPHI information, its requirement for appropriate safeguards to protect PHI from misuse strongly implies a duty to perform risk analysis on all PHI.


• It is the policy of Lumin Medical, LLC that all personnel must preserve the integrity and the confidentiality of medical and other sensitive information pertaining to our patients. The purpose of this policy is to ensure that Lumin Medical, LLC and its officers, employees, and agents have the necessary medical and other information to provide the highest quality medical care possible while protecting the confidentiality of that information to the highest degree possible so that patients do not fear to provide information to Lumin Medical, LLC and its officers, employees, and agents for purposes of treatment. To that end, Lumin Medical, LLC and its officers, employees, and agents will do the following:
o Collect and use individual medical information only for the purposes of providing medical services and for supporting the delivery, payment, integrity, and quality of those services. Lumin Medical, LLC and its officers, employees, and agents will not use or supply individual medical information for non-health care uses, such as direct marketing, employment, or credit evaluation purposes other than as authorized by the DHHS regulations in accordance with Lumin Medical, LLC’s Minimum Necessary Policy.
o Collect and use individual medical information only as follows:
 To provide proper diagnosis and treatment.
 With the individual’s knowledge and consent/authorization.
 To receive reimbursement for services provided.
 For research and similar purposes designed to improve the quality and to reduce the cost of health care.
 As a basis for required reporting of health information.
o Recognize that medical information collected about patients must be accurate, timely, complete, and available when needed. Lumin Medical, LLC and its officers, employees, and agents will do the following:
 Use their best efforts to ensure the accuracy, timeliness, and completeness of data and to ensure that authorized personnel can access it when needed.
 Complete and authenticate medical records in accordance with the law, medical ethics, and accreditation standards.
 Maintain medical records for the retention periods required by law and professional standards as specified in Lumin Medical, LLC’s retention policy.
 Not alter or destroy an entry in a record, but rather designate it as an error while leaving the original entry intact and create and maintain a new entry showing the correct data.
 Implement reasonable measures to protect the integrity of all data maintained about patients.
o Recognize that patients have a right of privacy. Lumin Medical, LLC and its officers, employees, and agents will respect patients’ individual dignity at all times. Lumin Medical, LLC and its officers, employees, and agents will respect patients’ privacy to the extent consistent with providing the highest quality medical care possible and with the efficient administration of the organization.
o Act as responsible information stewards and treat all individual medical record data and related financial, demographic, and lifestyle information as sensitive and confidential. Consequently, Lumin Medical, LLC and its officers, employees, and agents will do the following:
 Treat all individual medical record data, protected health information (“PHI”) as confidential in accordance with the DHHS privacy regulations, other legal requirements, professional ethics, and accreditation standards.
 Only use or disclose the minimum necessary health information to accomplish the particular task for which the information is used or disclosed in accordance with Lumin Medical, LLC’s Minimum Necessary Policy.
 Not divulge medical record data unless the patient (or his or her authorized representative) has properly consented to the release or the release is otherwise authorized by the privacy regulations and/or other law, such as communicable disease reporting, child abuse reporting, and the like.
 When releasing medical record data, take appropriate steps to prevent unauthorized redisclosures, such as specifying that the recipient may not further disclose the information without patient consent or as authorized by law.
 Implement reasonable and appropriate measures to protect the integrity and confidentiality of medical and other information maintained about patients after performing a risk analysis in accordance with Lumin Medical, LLC’s Risk Analysis Policy and update such security measures when necessary.
 Remove patient identifiers when appropriate, such as in statistical reporting and in medical research studies.
 Not disclose financial or other patient information except as necessary for billing or other authorized purposes as authorized by the privacy regulations, other laws, and professional standards.
 Recognize that some medical information is particularly sensitive, such as HIV/AIDS information, mental health and developmental disability information, alcohol and drug abuse information, and other information about sexually transmitted or communicable diseases and that disclosure of such information could severely harm patients, such as by causing loss of employment opportunities and insurance coverage, as well as the pain of social stigma. Consequently, Lumin Medical, LLC and its officers, employees, and agents will treat such information with additional confidentiality protections as required by law, professional ethics, and accreditation requirements.
• The Security Officer and the Privacy Officer are responsible for managing HIPAA compliance in accordance with HIPAA, this policy, other relevant polices, and guidance from senior management.
• The Company President will ensure that HIPAA compliance in accordance with this policy is a priority for Lumin Medical, LLC.


All officers, agents, and employees of Lumin Medical, LLC must adhere to this policy, and all supervisors are responsible for enforcing this policy. Lumin Medical, LLC will not tolerate violations of this policy. Violation of this policy is grounds for disciplinary action, up to and including termination of employment and criminal or professional sanctions in accordance with Lumin Medical, LLC’s medical information sanction policy and personnel rules and regulations.

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Dayton Children’s Hospital Chooses PatientTrak for Text Messaging

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Dayton Children’s Hospital in Dayton, OH, the region’s largest facility dedicated to pediatric medicine,

has selected the PatientTrak text messaging system to communicate status information to parents and caregivers. Dayton is running the system from four different locations and sending text messages to direct patient families to the correct areas for healthcare services.
Dayton Children’s is a 155 bed facility and one of only 46 freestanding children’s hospitals in the country.

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Oaklawn Hospital Group Selects PatientTrak for Online Reputation Management

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PatientTrak is pleased to call Oaklawn Hospital Group our customer!  Using PatientTrak, Oaklawn is now able to monitor all of their online reviews on sites like Google, Healthgrades, Vitals, RateMDs and others to measure their patient satisfaction.

PatientTrak is also keeping all of Oaklawn’s profile listings accurate and up to date so that their patients access the correct physician and location information online.

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Let the practice see what patients are thinking about the practice and their service

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One of the last benefits of having patient reviews of doctors, is it is going to give the medical team at the hospital or the medical practice a good idea what the patients are thinking about the institution and if they are recommending the practice to other people.

And, if there are negative reviews, it is going to give the practice or hospital the chance to change the things that aren’t great at the practice to improve the service or conditions and to ensure that patients are more satisfied and able to give positive reviews.  Having negative reviews isn’t always a bad thing. It will ensure that the doctor can improve the service or to let the doctors know what is going on behind their backs with their administrative personnel.

Making the choice easier

When moving to a new town or city, the one thing that many people are struggling with is to find a doctor and hospital that are going to be best for them.

With the doctor rating reviews, it is going to give the new citizens a chance to find the best doctor and hospital for them where they can get the best possible service.

There are so many benefits and good reasons why patient reviews of doctors are so essential. Not only will it give the practice an idea what the patients are thinking about the practice, but it will give new patients an idea about what they can expect from the practice or hospital. There are many doctor practices and hospitals out there, and without these reviews, it is going to be hard to find a practice or hospital that has great customer service and that ensure that patients are treated fairly.

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The importance of positive reviews

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People don’t really consider the importance of positive reviews. It doesn’t matter if this is for a product that they are purchasing online or if this is for using a service like a doctor or healthcare institution. Reading reviews, are giving other people the reassurance that they have chosen the best possible practice or doctor to go to.

And, the only way that these healthcare institutions can get these reviews, is by making use of the physician online reputation management software. With this software in place, it will be much easier to find the practice on Google and to find out if the place is recommended or not by other patients.

When patients are leaving positive reviews, it is going to make it clear to other potential patients that they won’t regret using the hospital or medical practice. Without the software, this is something that will not be known online, and the practice will have a change of failing.

Will the software be beneficial to the practice?

The one question that many healthcare people want to know is if the software will really be beneficial to the practice or institution. The answer will depend on the service you provide. If you deliver great service, the reviews and comments on the healthcare online reputation management software will be positive and will give great feedback. Making sure that everyone is aware that the practice or hospital is recommended.

However, if the practice doesn’t deliver good and trustworthy service, this will also be told online. And, this can be damaging to the practice or hospital. Because bad reviews can’t be deleted from the software. When you are going to make use of this software, then you should make sure that no matter what, the service that you are going to deliver should be great and the patients should want to recommend the practice online.

There are many things that you should know when it comes to the physician online reputation management software. Without this software, no one will know if the practice or hospital is recommended and is delivering a great service. This is one of the reasons why every healthcare institution like hospitals and medical practices should consider investing in this software. Then, everyone will know about the practice, the good service and the type of doctor they can expect, before they are going to the practice themselves.

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Healthcare online reputation management: 4 things that every practice should know

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When it comes to healthcare and doctors, it is always important that you know that you can trust the doctor or any healthcare clinic or hospital. The one thing that is hard, is to find some information online about a specific practice or hospital.

This is where the healthcare online reputation management software is coming in. This exactly tells you about the practice, the hospital or any healthcare institution that you want to use. But, if you as the management of a healthcare institution don’t have this software, your patients can really leave any reviews and comments about the place. And, the practice or hospital will have a hard time growing. If you don’t make use of this type of software, then you should make sure that you know about these four things:

What is online reputation management?

The first thing that you should know is exactly what is physician online reputation management and how this can be beneficial or problematic to your practice or hospital.

Online reputation management is where you can make sure that every patient or potential patient is able to know about your practice or hospital. This is to ensure that all patients can leave reviews online so that your reputation can grow as a business and as a healthcare institution.

Google can say much about your practice

Without the right software where your patients can leave comments and reviews, your practice will not have much information on Google. The one thing that everyone should know is the fact that Google is playing a huge role in deciding where to go, when anyone is sick.

With the Healthcare online reputation management software, there are going to be information about the practice and anyone will be able to find you on Google. Making sure that you are getting new patients and that the practice is growing.

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